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Founded by Eric Loth, a renowned Swiss watch making engineer, for his children, Alex Benlo represents a new impetus in the watch making world. Its principles respect both the Western and Asian Cultures and mankind values.

Alex Benlo draws its inspiration from the power of nature and from human wisdom to fashion timepieces where minerals, and the interpretation we place on them, come to life through dials which are unique and captivating in equal measure...

The universal value and language of love holds a central position in the brand's world.

Fascinated by stones and their properties, the founding family behind Alex Benlo developed a vast knowledge of ornamental stones and their attributes, which it has made available in a collection bursting with colour.

Unique, Legacy, Human Values.