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Steel, industrial plants, tools, engines, machines, wheels – the brand’s universe as well as its designs are strongly inspired by those elements. The products design is a result of these inspirations in combination with high end production and complex construction. It is a merger of contrasting materials and styles in harmony. The products clearly target individuals with high demands in regards to design, quality and uniqueness. The complex construction attracts and fascinates the spectator and makes having a timepiece experience. A variety of materials, finishing and colors completes the uniqueness of the collection and takes the user on a tour of ongoing discoveries.

 

www.sevenfriday.com

 

"Show Me, Don't Tell Me"